JOOP!

Creative Director Dirk Schönberger will present a combined show of the JOOP! Womenswear and Menswear collections for the Fall/Winter 2009-2010 season in Berlin on January 29, 2009, as part of the Mercedes-Benz Fashion Week.  

The show and the following after-show party will be held in an eagerly anticipated off location and will have a roster of guests drawn from the top echelons of fashion, cinema, art, music, commerce and business.
 
The show will also debut the new segment of the Men´s Firstline collection, "Fashion Casual", a more casual and less formal array of styles. Together with "Fashion Formal", the JOOP! Men´s Firstline collection provides flawless style for a wide variety of occasions, taking the wearer effortlessly from day to evening.
 
After the JOOP! Menswear Show in Berlin's Olympic Stadium in January 2008 and the JOOP! Jeans Show in Berghain in July of that year, the brand will make its third appearance in the capital within a twelve-month period – a clear statement of commitment to this German metropolis that is the peer of the JOOP! brand in style and personality.   
 
JOOP! is one of the leading premium designer brands. Founded in 1987, the international label with German roots has borne the distinctive hallmark of Creative Director Dirk Schönberger since 2007.

JOOP! symbolizes confidence, assurance and passion. German perfectionism and rational avant-gardism combine to produce an exciting, unconventional blend of sex appeal and nonchalance. The brand makes an impeccable and forceful address to men and women who select their fashion to emphasize their character and lifestyle. Unexpected elements find a harmonious foundation in sophisticated tailoring craftsmanship.